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    Xinjiang Documentation Project. (1970, January 1). Beauty Project: 靓丽工程 (Liànglì gōngchéng). Glossary of Terminology, Xinjiang Documentation Project Archive, Arts Digital Collections, University of British Columbia, Vancouver. https://n2t.net/ark:/76271/23/562 Xinjiang Documentation Project. Beauty Project: 靓丽工程 (Liànglì gōngchéng). Glossary of Terminology, Xinjiang Documentation Project Archive, Arts Digital Collections, University of British Columbia, Vancouver. January 1, 1970. https://n2t.net/ark:/76271/23/562 Xinjiang Documentation Project. Beauty Project: 靓丽工程 (Liànglì gōngchéng). Glossary of Terminology, Xinjiang Documentation Project Archive, Arts Digital Collections, University of British Columbia, Vancouver. 1 Jan. 1970. n2t.net/ark:/76271/23/562
  • Title: Beauty Project: 靓丽工程 (Liànglì gōngchéng)
  • Audio:
  • Description: This is an audio recording of how to pronounce 靓丽工程 (Liànglì gōngchéng). The “Beauty Project” was a campaign launched by the Xinjiang Women’s Federation on February 27, 2011. Many of its efforts were couched in ideas of empowerment and breaking from tradition, and its stated goals were twofold. First, it called on women from all of Xinjiang’s ethnic groups to support the region’s jewelry, clothing, and cosmetics industries and to start their own businesses. And second, it sought to bring these women in line with “modern culture” through education, propaganda, mobilization, and public activities that emphasized physical and “spiritual” beauty. According to Zhou Zunyou, these objectives were secondary to the campaign’s real ambition: to discourage the practice of wearing veils and other garments “associated with conservative Islam.” The Beauty Project concluded on June 25, 2016.
  • Creator: Xinjiang Documentation Project
  • Contributor: Xinjiang Documentation Project
  • Publisher: Xinjiang Documentation Project
  • Language:
  • Format: MP3
  • Keywords: key terms
  • Item Type: Sound File
  • Collection: Glossary of Terminology
      • Additional Details
    • Description: This is an audio recording of how to pronounce 靓丽工程 (Liànglì gōngchéng). The “Beauty Project” was a campaign launched by the Xinjiang Women’s Federation on February 27, 2011. Many of its efforts were couched in ideas of empowerment and breaking from tradition, and its stated goals were twofold. First, it called on women from all of Xinjiang’s ethnic groups to support the region’s jewelry, clothing, and cosmetics industries and to start their own businesses. And second, it sought to bring these women in line with “modern culture” through education, propaganda, mobilization, and public activities that emphasized physical and “spiritual” beauty. According to Zhou Zunyou, these objectives were secondary to the campaign’s real ambition: to discourage the practice of wearing veils and other garments “associated with conservative Islam.” The Beauty Project concluded on June 25, 2016.